Coach Profile

Joanna Smith

Career + Life Coach

Joanna is a Career and Life Coach with an MSc in Positive Psychology & Coaching Psychology. She is currently working towards the Associate Certified Coach credential through the International Coaching Federation (ICF). She’s also a member of the British Psychological Society’s (BPS) Special Group for Coaching Psychologists. She is committed to continuous personal and professional development and she receives regular coaching supervision and mentoring.

In her career as a coach, Joanna has over 250 hours of coaching practice, working with a wide range of individuals including police officers, military personnel, executives, graduates and young people. Joanna specialises in optimising human potential and works with individuals and organisations to help them thrive and flourish.

Joanna believes that 10% of life is what happens and 90% is how we react and that our chosen mindset can hugely impact the quality of our lives. She is passionate about working with people to increase their self-awareness and unlock their self-belief in order to tap in to their full potential and apply it to their lives to achieve fulfilment, happiness and optimal performance. Joanna uses evidence based coaching tools and Positive Psychology Interventions (PPI's) to aid sustainable, long term change.


Career Coaching

Life Coaching

Leadership Development


Coaching Through Change

Clients From

Police Service

HM Forces





MSc in Positive Psychology + Coaching Psychology

Currently working towards becoming an ICF Associate Certified Coach




Big foodie





“I really wanted some professional and expert guidance. Matching to a coach that had my industry specific knowledge as well as an understanding of the level of seniority I was at, really gave me confidence. I knew that SEVEN would offer me the coaches and the process that would give me the options and expertise I was looking for. ”

Catherine Marketing Director, Graze


“The experience was excellent all round. I learned a lot about how to deal with various situations in a management capacity, how to best present myself and how to analyse myself. Higher levels of motivation. Better self-awareness. Increased circle of influence.”

Matt O’Daly Senior Director eCommerce Europe, Warner Music Group


“Having never experienced any professional coaching before, I was amazed at the benefit had to me personally, and to us three directors who participated in the group coaching. The methods SEVEN uses, and the manner in which they carry them out, are highly effective and very thought-provoking.”

Nicky Bowes Director, Incorporate Design

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