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Coach Profile

Joanna Smith

Career Coach

Joanna specialises in optimising human potential and she works with individuals and organisations to help them thrive and flourish. She believes that 10% of life is what happens and 90% is how you react to what happens, and that our chosen mindset can hugely impact our quality of life. She is passionate about working with individuals on a journey of self-discovery to explore values, core beliefs, strengths and drivers as she believes this is the foundation for fulfilment and transformation. Joanna uses evidence based coaching tools, Positive Psychology Interventions (PPI's) and goal setting to aid sustainable change for her clients.

In her career as a coach, Joanna has experience working with police officers, military personnel, executives, graduates and young people. Her varied experience of professional and personal coaching with a wide range of individuals allows her to be flexible in her approach and tailor her style to individual client needs.

Joanna is a member of the British Psychological Society’s (BPS) Special Group for Coaching Psychologists and she receives regular coaching supervision and mentoring.


Coaching through change

Career Coaching

Life Coaching

Leadership Development


Clients From

Police Service

HM Forces





MSc in Positive Psychology + Coaching Psychology

Currently working towards becoming an ICF Associate Certified Coach




Big foodie





“When I first started, I had a clear vision of the career path I wanted to pursue, but I felt that I wasn't qualified enough for it. However, just in a few sessions working with SEVEN I realised that I have a lot of good qualities and experiences that I can use to my advantage.”

Vincent Consultant, Cambridge Healthcare Research


“I now have the confidence and a clear vision of what I want to do and will make it happen. I would never have done this without SEVEN”

Sarah Project Manager

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