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Coach Profile

Ann-Mari Freebairn

Career + Executive Coach

A certified Executive/Career coach and ex-Board Director, Ann-Mari brings significant professional experience to her coaching following a twenty-year career in marketing and communications and a five year teaching career prior to that.

Having made two successful career transitions in her own working life, she is uniquely placed to guide others through this transition, offering tried and tested skills and methodologies for effective career change coaching.

As an Executive coach with substantial senior level experience, she is also well-placed to help individuals who want to take their career to the next level, focussing on leadership and performance coaching.

Ann-Mari’s ultimate goal is to help clients capitalise on their passions, strengths and skills to create a more fulfilling and rewarding working life.


Career change coaching

Executive coaching

Life coaching

Clients From

Broadcast media (TV and radio)


Entertainment / events

Sales and marketing




Charity sector

Entrepreneurs / Solopreneurs





Yoga and meditation



“Ann-Mari was a great coach. Her ability to put me at my ease and encourage me to explore my values and motivations has helped me appraise what really matters to me. I now feel excited and equipped (and a bit nervous) about the next chapter of my life.”

Head of Department Secondary School


“I found it empowering speaking with her and I felt focussed, passionate and confident, because I didn't feel that at all when we started. I can highly recommend her and I'm sure I will return myself in the future.”

Senior Event Production Manager


“Ann-Mari was highly skilled in helping me deal with my inner critic and self-sabotaging thoughts. What was most valuable in our sessions is her confidence and warmth in holding non-judgemental space for me to process difficult emotions.”

Newly Qualified Executive Coach


“I’ve hit my ambitious financial targets for my practice after 3 months of working together. But more importantly - I was fully present for my clients, serving the best I can and enjoying being in the moment. ”

Newly Qualified Executive Coach

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