Helping you to expertly package your experience, skills, talents and personality, to successfully communicate with impact, influence and powerfully navigate your path.
In the new work environment, where entrepreneurialism is highly-valued, whether you work for your own business, a start-up or a corporation, personal branding is key in helping you to stand-out for the right reasons. Personal branding is no longer subject only to world business leaders, politicians and celebrities. Due to social media and the central use of LinkedIN, Twitter, Facebook, blogs, Tinder and YouTube in our professional, business, social and personal lives, everyone now has a personal brand.
Personal Branding at SEVEN
We are values-led in our approach and as a result, authenticity is key to who we are as a business and to any of the Coaches on our team, it’s also a big part of personal branding. Authenticity is the key to a highly-effective personal brand, after all truth is powerfully magnetic, and the clarity we help you to reach in our personal branding sessions, arms you with the confidence and commitment to live your brand.
Personal branding is about delivering and communicating with impact. It’s about being memorable for the reasons you want people to remember you by. Personal branding is about influencing and persuading those around you, winning those around you over just by being consistent to your values. Personal branding is about being your values and packaging yourself in the best way to achieve your goals.
As each and every client we work with has very different needs, objectives and challenges, our personal branding service is highly tailored and bespoke. If you’re an executive, a graduate or a business leader, we have an expert who can work with you to help you clarify your brand and use it practically to propel yourself forward.
Personal Branding with SEVEN typically covers:
• Identifying your personal brand archetype
• Identifying your core values and using your values to create your brand
• Clarifying how your brand can support your immediate and long-term career objectives
• Analysis of your presentation and communication style and how to ensure that’s communicating your brand
• Crafting and clarifying your professional narrative
• Creating your highly compelling elevator pitch
• Analysis of your online presence, social media, LinkedIN etc.
• Dressing for specific events, interviews, promotion
• Image, colour and shape analysis – if required
For an intensive 2 hour personal branding session, as an add-on to any of our coaching packages with your Coach – please contact Ellie at firstname.lastname@example.org for more details.
Alternatively, if you want to purchase a stand-alone personal branding package – we offer a 3 session package with the best Career Coach for you, for prices contact Ellie and include your LinkedIN link and any relevant links at email@example.com for more details.
For executive clients, rates will correspond with our executive coach’s rates.
Every Coach working for SEVEN is aware of the importance of personal branding and it’s something that we use in our approach within all our career, executive and life coaching packages. Our coaching approach is values-led and used with each and every SEVEN client. However, for many, focusing on personal branding or an aspect of it specifically and in much more depth is required and highly beneficial, especially as a way to practically apply your values during or after career, life or executive coaching.
What is personal branding?
If you take iconic brands like Apple, Red Bull or Chanel, they very clearly and succinctly communicate a certain message, through their individual personality-like traits. These ‘trait’s are their brand values. Great branding humanises a product, making it something it’s target market can relate to, want to associate with, aspire to and ultimately loyally consume. More recently, it goes much further and creates it’s very own tribe of followers, take Apple for instance. Dedicated Apple-followers, as an example, even gain an identity from the brand.
Clarity on yours or a product’s core values are key to great branding and central to our coaching approach. When we take a brand like Coca Cola, we think wholesome, all-American, good-times, sharing with our loved ones, family values, as a result it feels warm and loving. These are Coca Cola’s values. It’s sugar-water at the end of the day, so what an awesome job in creating a brand that has permeated the hearts and minds of people for generations. That’s the power a great brand can have, the success is simply in the clarity and military-like precision and consistency of the communication of it’s values.
Great personal branding is really very simple, it’s about clarity of your values, your offering and you career objectives and 100% consistency in the communication of those.
What are the benefits of personal branding?
Very simply, serious career-advancement. The clearer your brand is, the clearer others are on who you are, what you can do and where you fit. The greatest result is you fully maximise opportunities and your network, as those around you find it easy to place you, fit you, introduce you, think of you, connect to you, as opportunities arise.
Greater impact and presence within your team, organisation, sector or industry are always reported. Being recognised and valued, gaining greater exposure, finding it easier to take ownership of your role within your current context and act accordingly. A great personal brand facilitates you working smarter not harder, it’s about being selective and effective, quality over quantity, easier and clearer decision-making. Being seen and taken seriously by the influencers and decision-makers in light of where you’re going and what you can do, not where you are and what you have done.
What’s involved in personal branding?
Personal branding is what you want the world to see and believe about you and anything and everything used to communicate that. It can be everything from how you communicate and present in person, online, at work day-to-day, how and where you network, how you present through your LinkedIN profile, your Twitter, your blog, what clubs, groups, gym you’re joined, the sports you play to how you look, the photos you choose to post online, articles you write, the clothes you wear, your hairstyle, talks you give at conferences.
Everything you do, amounts to, affirms and creates an impression other’s have of you. Sometimes, the existing brand we have isn’t working for us and we need to consciously change it. All of this is relative to your career objectives, the industry and sector you’re in, the level you’re at and where you’re headed, how you are seen and how you want to be seen.
It relates to everyone at every stage of the career spectrum. We work with graduates just starting out, to MBA and PhD graduates wanting to upgrade their brand in line with their next objectives, to start-up entrepreneurs looking for funding, people changing from one industry to another, people in the public eye or wanting to create an industry profile, those being promoted or groomed for leadership positions or those wanting to be more effective and impactful in executive and leadership positions. It’s incredibly useful and integral to everyone at all stages and can be used to varying degrees.